[luau] If you thought MSFT had a bad reputation, you're wrong

Eric Hattemer hattenator at imapmail.org
Tue Jan 28 16:22:01 PST 2003


http://www.businesswire.com/cgi-bin/f_headline.cgi?bw.012803/230282058&ticker=MDLK

Yep, it turns out, the reputation institute ranks Microsoft as having
the best corporate reputation in America.  How this makes sense, I'm not
sure, especially if you look at their criteria...  

"Each company is scored based on how many positive and negative
reputation --driving attributes are found within each story. These
attributes are classified into the six dimensions of the Harris-Fombrun
Reputation Quotient: emotional appeal, products and services, vision and
leadership, workplace environment, social responsibility and financial
performance."

I think they can only qualify for financial performance, and perhaps
workplace environment (although I've never been in their office, so I
can't say about that one).  They are doing well financially, as we all
know, though.  Yearly earnings per share of 1.74, price per earnings of
28.06, and of course their market cap or a mere $261 Billion.  That's a
thousand million for you kooky Britts.  



-Eric Hattemer




More information about the LUAU mailing list