[luau] Unisys, Microsoft to launch anti-Unix ads

Warren Togami warren at togami.com
Fri Mar 29 23:27:45 PST 2002


Sure.  Rather than hiring expensive admins, you hire expensive fools.

http://news.com.com/2100-1001-870805.html
Unisys, Microsoft to launch anti-Unix ads

Unisys and Microsoft plan to launch a marketing campaign Friday that seeks
to undermine Unix, the operating system at the heart of powerful server
lines from rivals Sun Microsystems, IBM and Hewlett-Packard.
Unisys is spending $25 million on the campaign, spokeswoman Pasha Ray said.
Microsoft is adding funding of its own but declined to say how much.

The 18-month project will include advertisements, technical sales efforts
and other marketing work plugging Unisys' high-end server and Microsoft's
top-end version of Windows--two products that so far have made only their
first steps into the data centers where high-end servers often reside.



The campaign, called "We have the way out," describes Unix as an expensive
trap. "No wonder Unix makes you feel boxed in. It ties you to an inflexible
system. It requires you to pay for expensive experts. It makes you struggle
daily with a server environment that's more complex than ever," one ad
reads.

(continued in article)





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