did you see the IBM commercial on the raiders - patriots game!?

[R Scott Belford]

It's brilliant.  Way to go, IBM!  It's been running for a week (that I 
know of).  I love the names of the opposing players like Downtime.  This 
is a key part of the commercial's theme.  There is a new one today where 
the coach brings fan mail to the players, Linux and Mainframe.  Superb 
metaphor for what linux can do/is doing.  It may take framing it in a  
sports context for many to understand it, but that's what marketing is 
for.

scott


On Saturday, January 19, 2002, at 06:19  PM, Ho'ala Greevy wrote:

> full-on jock commercial, linux got a big plug :-]
>
> it was a basketball spot, with different applications represented by
> b-ball players.  the linux guy had a slam dunk (it looked like it was
> detlef shremph)
>
> first time i've seen it.  did anyone else see it?
>  -ho'ala
>
>
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